While Christmas shopping for my girlfriends in 2023, I found myself frustrated. I wanted to gift them matching loungewear sets—something stylish, soft, and thoughtful—but everything I found was either made with harmful chemicals or wildly overpriced. That’s when I decided to create something better.

Now one year later, Routine the Brand is the result of that vision, and it’s a collaboration between me and my mom, Dina. Together, we launched Sienna Swim in 2022 and now we’re expanding our focus beyond swimwear to create elevated essentials for everyday life.

Our first collection, Routine the Brand Sleep, brings everything we love about thoughtful design into your nighttime routine. Made from organic bamboo, these loungewear sets are soft, breathable, and free from harmful chemicals, offering a healthier, more comfortable way to rest and recharge. They’re designed to feel luxurious but are made with practicality and affordability in mind—because we believe comfort and care shouldn’t come with compromises.

This brand is deeply personal to us, and we’re so excited to share it with you. Routine the Brand is here to make a positive impact—one routine at a time.

xo,

Sienna & Dina Gomez